Create Greater Customer Engagement
- Competitive analysis
- Market research
- Identification of key platforms
- Recommended social media channels included and initial set-up
- Content suggestions
- Campaign Management
What is Social Media Marketing?
Social Media Marketing is the most commonly used digital media marketing method used in Zimbabwe. However, it is not always correctly and most of the time it is used without any other digital media marketing methods to support it. To many, social media marketing is opening a Facebook page to promote their business. However, other social media networks such as Twitter or Google Plus are equally relevant depending on the nature of the business and it is pivotal to use an integrated approach to maximise the benefits of social media marketing.
How does it work?
Social media marketing will involve opening an account for your business with a social network such as Facebook, Google Plus or Twitter. Not all these social networks will be appropriate however as much will depend on whether you are a B2B or B2C company. For example, a B2B service company will have much greater success on Linkedin than using Facebook to advertise itself.
Why Should I have it?
Social media marketing is one of the most important elements of an integrated digital media marketing campaign. The number of followers you have and how they engage with your brand on the platform you use is a testament of the social proof of your company. This is an endoresement by people that your company is trustworthy or reliable.
Why should I choose Code Sage for this?
Code Sage Technology has a record of success having worked with medium to large scale companies in helping them execute an effective digital media marketing campaign. What absolutely matters at the end of the day is the level of engagemet you get and not the number of followers you have. It is your engaged audience that are most likely to buy from you and refer your brand to other people. Code Sage has done well in raising enagagement for its clients to astronomical levels even where a company has had a bad rap in the offline world.