Case Study of Premier Travel
premier travel cover

How Premier Travel Improved Brand Value with Social Media and Content Marketing

Premier Travel and Tours and Premier Holidays are a group of privately owned independent travel agencies and has been operation since 1995. It has won AZTA best travel agency in 2008, 2009, 2010, 2011, 2012 and again in 2013 with other accolades including British Airways Top Agent and KLM Royal Dutch Airlines Preferred Agent. From its inception, Premier Travel and Tours has relied on its profound brand image and credibility to position itself as the best. Therefore, it was not long before they decided to take to the digital space to increase their brand awareness beyond what was typically possible using traditional advertising methods. What Premier Travel and Tours wanted was social proof and customer engagement and for this they hired Code Sage Technology.

premier travel blog

Objective

To increase the brand value of Premier Travel and Tours through social media marketing and content marketing.

Strategy

  • Improve the current Facebook Page to feature unique and distinct content that attracts Premier Travel and Tours target audience.
  • Use appropraite keywords, power words and phrases that create engagement.
  • Become the recognized expert in travel on the Zimbabwean web space with relevant original travel content.

Results

  • Premier Travel and Tours have the most followed Facebook Page in the Zimbabwean travel industry.
  • Premier Travel and Tours have one of top travel blogs in the Zimbabwean travel industry.
  • Premier Travel and Tours brand reaches up to 82,000 people each week.
  • High engagement with the Premier Travel and Tours brand and strong social proof.