How a Mobile Compatible Website can Increase Your Sales

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It’s no secret that the vast majority of people that use the internet do so using a mobile and Zimbabwe is by no means an exception. Every mobile service network in the country offers easy access to the internet and most phones will offer some kind of browser to explore the internet. Therefore, in trying to push your website visitors up further which in turn will amount to a certain number converting into clients, it makes sense to make your website mobile compatible.

Mobile compatibility comes in different flavors according to your target audience and of course your budget. On one hand we have the responsive websites which adapt the content of the website to the width of the device browsing its content. Our website is an example of this and we built this using HTML5. A responsive website is a cost-effective way to ensure your website is mobile compatible because you design it once and it adapts everywhere. However, its limitation is that it depends on what we call CSS3 media queries which older legacy phones will not support. Often times, a responsive website will also come with a lot of Javascript overhead which will simply not render in legacy phones which is a problem with slow processing legacy phones. In this case, a responsive website is best when your target audience are most likely to be people who use the more modern handsets perhaps in the middle to upper class income groups.

Then we have websites that redirect to a mobile compatible version. A typical example is Facebook which has a separate mobile subdomain m.facebook. The excellent thing about this kind of compatibility is that you do not need to re-develop your website as is the case if you had a website that wasn't already responsive. Instead, you simply create a lighter website version which your main website will redirect all mobiles to. This is a great solution for legacy phones as you can use older CSS and HTML code and no Javascript to make sure that legacy phones are supported. For example (and this really is for techies) the div tag does not work with most legacy phones which are more likely to accept the table tag to render content. The problem with mobile redirection is that it can be expensive in that you need to optimize your website for many different device widths manually. This can mean recreating your website many times over to support different mobiles (however, there are some nifty libraries that can do the work for you). The other problem is that mobile redirection will often rely on the user agent string which is a piece of information your mobile gives out about itself when trying to access a website. This can be easily spoofed which gives rise to some problems.

If your website is not mobile compatible the sad truth is that your website traffic is very limited. By optimizing your website for mobiles you push your website traffic up further and depending upon how well you’ve made your landing pages, you get to convert a fraction of those website visitors into sales too. This comes as what we call conversion enhancement and if you’d like a mobile strategy to optimize your website traffic contact us sometime and we’d be glad to assist.